Nikko

Area-based hotel guides, ryokan, capsule hotels, budget stays. Guide-type (not booking).

Things to do — landmarks, museums, must-see spots.

Japanese castles, castle ruins, castle museums.

Area guides: Shinjuku, Shibuya, Asakusa etc. Orientation + what to do per area.

Seasonal festivals, matsuri, cherry blossom viewing, fireworks, special events.

Tea ceremony, cooking class, onsen (non-wellness), tours, workshops.

Area-based restaurant guides, food types, budget eating, food halls. Guide-type differentiation from TripAdvisor listings.

Parks, gardens, hiking, beaches, scenic views, seasonal nature spots.

Bars, izakaya areas, clubs, entertainment districts. 1.77M SV but smaller scale.

Parks, gardens, memorial sites, scenic green spaces.

Weather, WiFi, SIM, ATM, tipping, etiquette, luggage storage. Near-zero competition.

Electronics, souvenirs, fashion districts, tax-free, department stores.

Temples, shrines, landmarks, scenic spots. Compete on long-tail (japan-guide holds head KWs).

Buddhist temples, Shinto shrines, spiritual sites.

Amusement parks, theme parks, entertainment complexes.

How-to guides for trains, buses, IC cards, airport transfers. Largest SV category (49M).

Hot springs, sento, spa, relaxation. Distinct from experiences (deeper wellness focus).